Discovery, Inc. and No Kid Hungry launch Turn Up: Fight Hunger
*In Partnership with No Kid Hungry, Discovery Will Provide One Billion Meals for Kids Living with Hunger in the United States
When Customers Purchase a Premium Annual Subscription to Food Network Kitchen, Discovery Will Provide Up to 100 Meals to Kids Facing Hunger*
New York, NY – October 22, 2019 – Discovery, Inc., the global leader in real-life entertainment, and No Kid Hungry, a national campaign dedicated to ending childhood hunger, today announced the launch of Turn Up: Fight Hunger, a new partnership that will provide one billion meals for kids facing hunger in the U.S. over the next five years.
Turn Up: Fight Hunger is a multi-year, multi-platform social impact campaign designed to build a movement to fight hunger and food insecurity. Through a text-to-donate campaign and a set of advocacy tools to effect policy change, Discovery plans to use their vast scale and reach to mobilize their engaged and committed audiences, which include 25% of all women in the U.S., to help give kids access to the food they need. All of Discovery’s lifestyle brands, including HGTV, TLC, Food Network and I.D., will support the campaign and help Turn Up: Fight Hunger meet its goal of providing one billion meals for kids living with hunger.
Additionally, Discovery will be running a donation program in connection with its newly launched direct-to-consumer platform where each purchase of a Food Network Kitchen premium annual subscription will provide up to 100 meals for kids living with hunger through a partnership with No Kid Hungry. For more information about the donation program, see TurnUp.org/meals.
“As one of the largest media companies in the U.S., Discovery is privileged to be able to purposely give back to our communities and enact social change. Turn Up: Fight Hunger is a fantastic opportunity for us to use that power to help those in need across the country. Hunger is a pervasive issue in our country, one that is largely hidden in plain sight, but it is a problem that can be solved,” said David Zaslav, President and CEO, Discovery, Inc. “We have such incredibly passionate viewers who share our values, and this campaign is an opportunity to engage them in the fight to end hunger.”
In America, 11 million children, or one in seven kids, live with hunger. This affects children’s learning, development, health and behavior. While food in the U.S. is abundant, many families simply cannot access or are unaware of programs that can help, such as breakfast in schools, after school suppers and snacks and free summer meals. Through activism, fundraising and advocacy, Turn Up: Fight Hunger will activate and engage viewers, talent and partners to make a lasting impact.
“We’ve seen great strides in the fight to end childhood hunger, driving it down to its lowest level in decades, but we still have more work to do,” said Billy Shore, Founder and Executive Chair of Share Our Strength, the organization behind the No Kid Hungry campaign. “Childhood hunger in the U.S. is a solvable problem, but it requires a collected effort to make the biggest impact. That’s why we’re thrilled to join forces with Discovery and its viewers to help provide one billion meals over the next five years, a feat that will go a long way in ensuring every child has access to the food they need.”
The TurnUp.org website will host an engagement ecosystem providing the tools and resources needed to reach the goal of one billion meals, including opportunities to volunteer in local neighborhoods, as well as donate money, time, and support for policies and petitions. The website will also provide a comprehensive and individualized “recipe to end hunger” for all supporters. Visit www.TurnUp.org for more information about the program and learn how you can help end hunger.