Discovery, Kellogg’s and No Kid Hungry Join to Fight Childhood Hunger; Launch PSA Across Food Network and TLC
New York, NY – August 11, 2020 – Discovery, Inc., Kellogg’s and No Kid Hungry are coming together to make a bigger, collective impact to help end childhood hunger in America. More than 22 million kids rely on school meals, and with the COVID-19 crisis leaving many classrooms closed and uncertainty surrounding the school year, schools and local nonprofits urgently need help to provide kids with the meals they need. And now with a growing number of parents out of work, more children in the U.S. may be facing hunger than ever before. To help address these circumstances, this partnership launches with an all-new PSA campaign under Discovery’s Turn Up Fight Hunger initiative to air on Food Network and for the first time, TLC, reaching tens of millions of viewers.
Discovery, Kellogg’s and No Kid Hungry are confronting this need by providing actionable tools to immediately make a positive impact for families across the country, including:
Discovery’s Turn Up! Fight Hunger, a proud partnership with No Kid Hungry, aims to help provide one billion meals to kids living with hunger through donations, activism and a set of advocacy tools to give kids access to the food they need and effect policy change for generations. The initiative has already helped to provide more than 312 million meals to kids in need since Fall 2019 through programs that include Discovery’s text to donate campaign where people can text the word “hungry” to 707070 to join the fight. Beginning in March to support those most affected by COVID-19, Discovery and its brands, including Food Network, HGTV, TLC and ID, among others, have provided audiences with ways to text to donate or find meal distribution sites.
Kellogg’s is distributing specifically marked boxes of cereal with information and actions that detail how consumers can join the fight to end childhood hunger. Kellogg’s long-standing partnership with No Kid Hungry began in 2013 and to date, their support has helped nearly one million kids start their day with a nutritious breakfast.
No Kid Hungry is providing emergency grants and expert guidance to schools and local community groups nationwide to help kids get the food they need and is a national voice for children and advocates to pass legislation that ensures all families have access to meals. No Kid Hungry is a national campaign dedicated to ending childhood hunger in America. Through their work with schools, local nonprofits and elected leaders, they’ve launched and improved programs that give all kids the healthy food they need to thrive.
“Discovery is a mission-oriented company that has a long history of using its brand reach for positive change and consumer impact. Food insecurity among kids during the COVID-19 pandemic is a very worrisome trend and a key area of our focus going forward. Our partnerships with both No Kid Hungry and Kellogg’s allow us to continue to bring attention to this crisis, mobilize additional resources, and bring immediate relief to families in need,” said David Leavy, chief corporate operating officer, Discovery, Inc.
“Food insecurity continues to be a major public health issue in the United States,” said Doug VandeVelde, general manager, Kellogg Ready to Eat Cereal. “Our support for No Kid Hungry helps many schools across the country offer breakfast to set children up to start a successful day with a nutritious meal.”
“In the wake of the COVID-19 pandemic, millions more children are at risk of going without the meals they rely on,” says Jill Davis, chief revenue officer at Share Our Strength, the organization behind the No Kid Hungry campaign. “It will take a greater combination of resources to meet this pressing need, which is why we are inspired to have our longstanding partners Discovery and Kellogg’s bring their collective resources to help us make sure kids are fed during this crisis and in its aftermath.”
The new PSA campaign encourages everyone to Turn Up and help provide a healthy breakfast for the most vulnerable families. And now more than ever, Discovery, Kellogg’s and No Kid Hungry hope to ignite their audiences to take action.
*$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
About No Kid Hungry
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and in nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
Watch a recap of media coverage from the Discovery Inc, Kellogg's and No Kid Hungry Partnership: